Apple and Google are actively negotiating about licensing Google's neural network, Gemini. Apple plans to use these models in their iPhone. This information was reported by Bloomberg, citing people familiar with the situation.
Mark Gurman
The main idea of Apple is to realize new AI features (like image generation, writing essays, etc.), planned in iOS 18, using Gemini. Besides Google, the company from Cupertino negotiated with the creator of ChatGPT, OpenAI. However, experts believe that the agreement between Apple and Google is more realistic, because these two companies have old partnerships: Google pays Apple billions of dollars for setting their search engine as the default engine in Safari on the iPhone, iPad and Mac.
Tim Cook and co. understand the importance of AI for business. Therefore, Apple invests a billion dollars in the development of its own AI. Researchers from Cupertino are working on LLM with the codename Ajax. Also, Apple uses their "traditional" strategy of buying startups. So, they recently bought Darwin AI, the creator of accelerated lightweight models.
Mark Gurman
Negotiations with Google and OpenAI spawned a lot of rumors. For example, some of the papers say that Apple has a big problem with their own AI, and therefore they are forced to license technologies like Gemini. In my opinion, the main idea of Apple is to create its own AI for Siri, which will work fully autonomous on iPhone, and use Google's neural networks in the cloud for more complex tasks (for example). I think, even large companies like Apple do not have the huge resources to create really powerful two AI at once.
